Posts in Experiential
Paddy Power Stayers' Hurdle Trophy

As the new sponsor of the Stayers’ Hurdle at Cheltenham Festival, Paddy Power approached Designworks to create a moving, musical trophy conceived in-house by Paddy Power staff. The eye-catching design was based on a traditional carousel and features six of the best multiple winners of the race and its predecessor contest - Big Buck's, Inglis Drever, Baracouda, Galmoy, Crimson Embers and Silver Bay.

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Competitive socialising - the leisure industry's growing trend

Putting a new spin on an old classic, or a new buzzword? Fashionable jargon aside, competing in a social way is not a new concept, but its re-branded image has led to a massive scope of opportunity for multiple design disciplines. The reality is that competitive socialising is rocking the boat right now and its only just set sail.

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Westfield Stratford

We were asked to create an interactive installation for Westfield Strafford, to promote the East Village. As we believe that a physical experience prevails above all else. Five touch-screen tablets were used to give information about the local area, events and activities that are on offer. Industrial plastic ducting and bespoke fittings were used to produce the display, which was open to the public for 6 weeks prior to the Olympic Games.

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Barclays

Our online security and data has never been under more pressure, with cyber-fraud on the rise and our personal information at more risk than ever before. So when we were asked to team up with Barclays and Joanna Lumley to help spotlight the importance of cyber-security, we couldn’t resist getting involved.

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