Over the last 30 years Designworks have designed hundreds of children’s products ranging from toys to playground equipment. The sector is fast-paced and trend driven, but we understand what it takes to create robust products with memorable play experiences, all within strict safety guidelines. Our range of in-house talent and cutting-edge equipment allows us to generate concepts and rapidly make them a reality.
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LICENSING & BRANDING
Designworks have engaged with hundreds of licensed properties over the years and have a deep understanding of licensor requirements and how best to translate their properties into commercially viable and desirable products.
GAME PLAY DEVELOPMENT
Designing a great game requires less of a fixed design process, more of an understanding of how to generate emotional interaction between players. Our overarching objective is to create fun and memorable experiences for friends and family when they play games we design.
Concept Sketches
Rapid concept generation is in high demand in the children and play sector. Whilst the output is a conceptual vision of the design and experience our knowledge ensures the concepts we present always include a deep level of understanding regarding manufacturing, commercials, licencing and most importantly great play patterns.
CARD & FOAM MODELLING
We believe a designers empathy is limited when designing on a screen alone, so we encourage early design progression through rapid model iterations. Alongside other design practices this stage can iterate a concept through early stages without getting bogged down in digital detail.
Concept DEVELOPMENT & 3D CAD
Beyond early concept generation we can iterate products through data creation and prototyping to ensure they function correctly. A common request in this sector is mechanism development which we can deliver using our in-house team of product developers and in-house prototyping facilities.
PRODUCT VISUALISATION
If a client needs to sell a concept into a wider team we can help with digital renders and illustrations. Our team can generate 3D CAD data or take existing data and process it into photo-realistic visualisations.
PROTOTYPING and model making
Designworks are unique in that we make what we design, in house. This full-service approach suits the children and play sector as it allows us to make ideas a rapid reality. Our high-quality prototypes are used to sell the concept to retailers and also convey the concept to our clients manufacturers.
