MONDELEZ
FREDDO TREASURES
Mondolez engaged Designworks as a key partner to develop this new range of toys and characters for their iconic Freddo Frog brand. “Freddo Treasures” went on to be Cadbury Dairy Milk’s ‘Biggest launch’ of that year.
For this treasure chest pack that partners chocolate buttons and a Freddo Treasures figurine or toy, our product development team leveraged their experience and understanding of both the toy and premiums markets to create a refreshing and fun new style for Freddo, the Milka cow and a whole new range exciting characters and toys.
The child-friendly nature of the product meant the designs must be engaging and appropriate for a broad age-range, whilst being safe for all, adhering to stringent safety criteria from multiple global markets. Working with Mondelez and their manufacturing partner we employed our knowledge of high-volume mass production to provide technical input producing unique collectables that meet these safety requirements as well as target cost, packaging fit and play value for the end-user.
