Posts in Consumer Engagement
Paddy Power Stayers' Hurdle Trophy

As the new sponsor of the Stayers’ Hurdle at Cheltenham Festival, Paddy Power approached Designworks to create a moving, musical trophy conceived in-house by Paddy Power staff. The eye-catching design was based on a traditional carousel and features six of the best multiple winners of the race and its predecessor contest - Big Buck's, Inglis Drever, Baracouda, Galmoy, Crimson Embers and Silver Bay.

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Competitive socialising - the leisure industry's growing trend

Putting a new spin on an old classic, or a new buzzword? Fashionable jargon aside, competing in a social way is not a new concept, but its re-branded image has led to a massive scope of opportunity for multiple design disciplines. The reality is that competitive socialising is rocking the boat right now and its only just set sail.

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