KIDTELLECT
TIGGLY SHAPES
Taking traditional timber shape matching toys as a starting point and adding the interactive iPad screen and app technologies to create a toy that increases a child's spatial reasoning, motor skills and language skills was the aim.
Designworks created a series of bright, colourful soft shapes that would engage toddlers and interact well with the iPad.
Through the use of numerous fast turnaround 3D printed prototypes and user testing (with toddlers and their parents), many user insights were established early on in the project. This included the need for the iPad toy shapes to work without the child touching them. Our team also discovered the need for the toys to include a lip to prevent the child’s fingers from touching the screen. Various methods were trialled to ensure conductivity with the iPad before a unique manufactureable solution was established.
Tiggly Shapes combine the best of physical toy’s tangible play value with the digital learning experience to create a unique engaging toy for toddlers. Tiggly shapes provide children with 4 colourful interactive blocks that are recognised once placed on the iPad or tablet screen. In conjunction with Tiggly Apps, these toys create a great gameplay for toddlers as well as a fantastic developmental learning tool.
Tiggly Shapes won multiple awards for innovation including the 2014 KAPi Award at CES and Tillywig Brainchild Award for toys. The product was ranged in Apple retail stores worldwide and with the accompanying app on the Apple Store.
