CASTROL
ON E-MOTOR MODEL
Electric is the new frontier. The world is accelerating into an electric future. People demand it with environmental concerns at an all-time high and the barriers preventing electric vehicle adoption diminishing rapidly. Castrol wants to introduce their new range of e-Transmissions Fluids, e-Greases, and e-Thermal Fluids in a unique way to show how they can help their customers go further, charge faster and last longer.
Demonstrating these three values was key and to be able to display them in a single technology model was the challenge. A minimal visual approach, continuing the visual language of the E-Fluids Model, and clear communication through models and lights were our answers to their demanding brief.
Our designers, model makers, and electronic engineers had brought each element together whilst focusing on developing each detail to deliver an elegant model that communicates Castrol ON’s benefits over other brands in the market.
